Limelife by Alcone

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Click HERE to find your perfect foundation and concealer shade


Alcone Co has been in the professional cosmetics industry in New York since 1952 and is the go-to store for almost every Broadway show and New York-based production, as well as the place professional makeup artists all over the country buy supplies for their pro makeup kits.

The Malardi family (owners of Alcone Co) recognized that professional makeup artists did not have a way to retail the pro makeup they used and loved to their clients, so in 2013, “Alcone at Home” was launched as a way makeup artists and enthusiasts alike could sell professional makeup to women across the US. The line consisted of some of the best selling products from the Alcone Co store, rebranded under one unbrella. Yes, the thing that makes this product line so unique is that it is comprised of SEVERAL different pro makeup brands and manufacturers. It is literally the best of the best makeup out there!

In addition to makeup, our CEO Michele Mallardi Gay wanted to create a skin care line that was completely free of harmful chemicals. Michele was very passionate about keeping harsh chemicals out of skin care, which is absorbed into the bloodstream within seconds. She partnered with a chemist who sources the best ingredients nature has to offer from sustainable farms all over the world, and the LimeLife by Alcone skin care line was created.

In 2015, Alcone at Home became LimeLife by Alcone, and two short years later, LimeLife partnered with L’Occitane International to take the LimeLife brand GLOBAL.

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This formula comes from RCMA (The Research Council of Makeup Artists) and is one of the top-selling professional foundations worldwide. It is used by makeup artists for thousands of celebrities including Beyonce, Jennifer Lopez, Kim Kardashian, and Blake Lively. Beauty Blogger Kandee Johnson said, “RCMA are the essential foundation palettes for any makeup artist. You can match any and every skin tone from the lightest fair to the deepest darkest tone. I use these for my own personal foundation too. You can cover, highlight, contour your face from tan in the summer to lighter in the winter and every shade in between.” Video Blogger Wayne Goss has a review entitled, “Probably The Best Foundation in the World” where he spotlights RCMA. It contains only vegetable oils, pure waxes, and FDA approved colors. It does not contain any animal product ingredients, perfume, lanolin, petroleum, or mineral oil—the first two can cause allergic reactions on some skins, and the last two are not absorbed by the skin, causing excess oiliness on the surface. In other words, this foundation is healthy for the skin, will never clog pores, and has cured facial acne for many of our customers! Most commercial liquid foundations have a ratio of about 18 to 23 percent of pigment to the liquid. Our foundation has at least 50% pigments to waxes and oils so that a very little bit goes a long way. Our Botanical Foundation lasts better throughout a long day than comparable commercial foundations and requires less touch-up.

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Skindinavia is the leading brand behind the number one priming and finishing spray in the professional makeup artist community. These primer and finishing sprays have been one of Alcone’s best sellers at trade shows and in their retail stores. We begged them to make the finishing spray formula just for LimeLife, they agreed, and a beautiful new collaboration began. Skindinavia’s Priming and Finishing Sprays are breathable, lightweight, hypoallergenic, oil-free, paraben-free, and will not clog your pores or cause breakouts.

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This product became famous within the professional makeup artistry world decades ago when Kevyn Aucoin used it as his foundation on all of his celebrity and supermodel clients. Since then, this concealer has been a makeup artist staple. In the professional world this concealer is called Dermacolor Camouflage Creme and is made by Kryolan, which has been supplying the film, theater and television industries for over sixty-six years, making them one of the world’s first professional makeup brands. Kryolan’s raw materials are of highest purity exceeding the requirements and expectations for cosmetics. To meet outstanding quality standards they cooperate with leading dermatologists and accomplish ongoing clinical tests to ensure excellent skin compatibility. This camouflage creme covers all — from skin anomalies to tattoos, especially when sealed with our Perfect Pressed Powder. Waterproof and recommended by dermatologists, it’s the perfect formula. 

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When LimeLight launched we partnered with a decade-old icon, iL Makiage to supply our eyeshadows.  The pigment on these babies was amazing (that is why a new company bought iL Makiage Canada and started MAC cosmetics).  But we knew we could make them better, more blendable.  Most importantly, we wanted them paraben-free.  After a year of testing, rejecting, re-testing, reformulating, we now have a shadow that is so supreme, it can only be branded LimeLife!

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Enduring lip color

This professional formula applies as a liquid and transforms to a matte, velvety finish with long-lasting, intense, opaque color. Use alone or in combination with other shades to create unique color combinations.

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This amazing cleanser gently foams as a result of its natural-foaming fruit extract, Soapberry. This ingredient also combats acne-causing bacteria and inhibits melanin production, reducing the appearance of age spots and sun damage.

The ingredients in Dream Clean are so exceptional, but here are some true stars of the show:

Aloe Vera – helps heal the skin, creates a “shield” to keep pollutants out and moisture in, and promotes redevelopment of new, healthy skin cells.

Soapberry – this plant contains natural saponins that cleanse the skin. These extracts have been proven to inhibit melanin production, reducing the appearance of age spots and sun damage. Saponins also fight bacteria, which makes this a great cleanser for acne prone skin.

Extract of White Tea – this extract offers antioxidant benefits to the skin cells.

Spirulina Platensis Algae – is known to provide firming qualities to the skin as well as substantial hydration.

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This rich moisturizer is packed with hydrating ingredients that drench your skin with essential vitamins and minerals. It will immediately replenish moisture and visibly restore dry, aged, and inflamed skin cells.

The ingredients in Skin Therapist are so exceptional, but here are some true stars of the show:

Safflower Oil and Evening Primrose– great hydrators for skin cells.

Pomegranate Sterols – these are extracted from pomegranate oil. Sterols can hold double their weight in water and deliver that excess water into surface skin cells.

Xylitylglucoside, anhydroxylitol, and xylitol – these are naturally occurring sugars from wheat and wood cellulose and they dramatically increase skin cells’ water reserves.

Oat Protein – soothes inflamed skin and replenishes devitalized cells.

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SOTOKS brightening serum

Our ultra-effective serum uses natural-based ingredients to eliminate dark spots, lift sagging skin, and smooth fine wrinkles. The moisturizing base also works to hydrate and rebalance your skin cells.

The ingredients in Sotoks are so exceptional, but here are some true stars of the show:

Millet Seed Extract – combats stress-induced aging markers and restores the cells to their normal state.

Songyi Mushroom – relaxes facial muscles that cause fine lines and wrinkles.

Mediterranean Coastal Pine – is a high level natural defense.

Pullulan – a rare sea algae that is clinically proven to tighten the skin.

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One of our LimeLife leaders from Iowa was telling our CEO, Michele Gay, about this amazing hair oil that comes from the Osage Orange seed. These seeds are found in green hedgeballs that seemingly carpet Iowa in the fall. She mentioned that a chemist she knows was able to cold-press the oil so that it can be extracted free of chemicals. Out of curiosity, Michele reached out to the chemist to find out more about his oil. What she discovered was even more amazing than anticipated. His research proved that the Osage Orange oil, also known as Pomifera Oil, is an exceptional beauty discovery.

This little bottle contains only one ingredient. It is so beneficial to your skin we could fill dozens of pages, as many scientists have, outlining its benefits. Since we only have this little space, here is our One Drop Wonder in a hedge ball (the farmers’ nick-name for the fruit that produces it):

One Drop Wonder is Pomifera Oil TM cold-pressed extracted from the Osage Orange fruit seed. It is full of super antioxidants, rich in Omega-6, and UV protective. It repairs damaged and aged skin cells and helps heal many common skin issues, including rosacea. The improvement this incredible oil produces is immediate and truly impressive.

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Book your makeup lesson today!

Shop my LimeLife store here:

Find your perfect foundation and concealer shade HERE

Would you like more information on starting your own business with LimeLife by Alcone? Fill out the information below, and I will get back to you soon!

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